Yu (Yulia) Zhang

Yu Zhang

Assistant Professor
Accredited Financial Counselor®

Contact Information

343O Justin Hall

yuliazhang@k-state.edu

Courses I Teach

  • PFP 105 - Introduction to Personal Financial Planning
  • PFP 806 - Statistical Methods in PFP I
  • PFP 808 - Research Application in Personal Financial Planning
  • PFP 890 - Research Methods II

Education

  • Ph.D. in Financial Planning, University of Georgia
  • M.S. in Personal Financial Planning, University of Missouri
  • B.S.B.A. in Finance, University of Missouri
  • B.S. in Personal Financial Planning, University of Missouri

Area(s) of Specialization

  • Quantitative Research Method
  • Financial Technology
  • Advice-seeking
  • Financial Education and Socialization

Biography

Yu (Yulia) Zhang, Ph.D., AFC® (She, her, hers) – Dr. Zhang is an Assistant Professor in the Department of Personal Financial Planning at Kansas State University. Her research interests include financial technology, advice-seeking, financial capability, financial education and socialization, and consumer financial well-being. Dr. Zhang was recognized with the "National Endowment for Financial Education Best Paper Award" from the American Council for Consumer Interests in 2021, the AFCPE® Outstanding Symposium Research Award in 2022, and the Family and Consumer Sciences Research Journal Best Paper Award in 2023. Her publications can be found in high-quality peer-reviewed journals including Applied Economics Letters, Family and Consumer Science Research Journal, and Journal of Financial Counseling and Planning. As an educator, Dr. Zhang has a broad teaching interest in personal financial planning areas. She is deeply committed to imparting knowledge to the next generation of young adults, thereby enhancing the financial literacy of the community.

Vita (pdf)