Laila Goehl

Mer-Sea & Co.
Soft Goods Product Development Manager

I work at Gear for Sports in the Under Amour Golf Division. My job title is Merchandising & Marketing Analyst I and I assist in product development for Under Armour Golf green grass and specialty retail distribution. I work in conjunction with creative design and sourcing partners developing two seasonal apparel lines in men’s, women’s, and youth product categories. I assist in pricing, SKU management, and design direction for our market segment. I create marketing concepts and sales tools to support the sales force, which includes the development of seasonal product catalogs and assortment pages. I also assist with trade show planning and customer visits, providing product line presentations and brand/product knowledge.