Beef Market Research
Project Overview
Demands for local beef have continually increased overtime but exploded during the COVID-19 pandemic. As more direct transactions occur among producers, processors, and customers of local beef, challenges surfaced due to uncertainties and lack of communication among stakeholders regarding expectations. Our preliminary survey showed these B2C beef producers do not fully utilize standardized farm financial management techniques for maximizing profitability potential.
Project Objectives
Our multi-disciplinary project aims to improve communication between local beef producers in Kansas and their consumers (B2C communication) and to assist small to medium-sized beef producers with financial management, marketing strategies, benchmarking, and communication.
Funding Agency
USDA-NIFA, Farm Business Management and Benchmarking
Disclaimer:
The content provided on this website is for educational purposes only and is intended to offer general information to beef producers and consumers. We do not advocate or recommend any specific course of action or business model for your operations. The guidance and information provided herein are not intended as legal or professional advice. Kansas State University and its affiliates assume no responsibility for any losses, damages, or legal liabilities incurred by individuals or businesses acting upon the information provided on this website. Users are encouraged to consult with legal and professional advisors to address their specific circumstances and to ensure compliance with all applicable laws and regulations.